Dani Lawrence

Dani Lawrence is a seasoned marketing professional with extensive experience in experiential event management and strategic marketing. Currently serving as the Global Experiential Marketing Senior Manager for Internal Events at Activision since October 2021, Dani previously held significant roles at Red Bull, including Director of Booking and Events, where responsibility included developing and implementing national marketing initiatives and leading key music dance programs. Additionally, Dani served as Culture Event Manager at Red Bull, focusing on cross-departmental collaboration and executing events. Earlier career experiences include roles as Brand Manager for Miller Brewing at TEAM Enterprises and Anheuser-Busch. Dani holds a degree from Webster University.