Acxiom
Melanie Gerik currently serves as an Industry Partner at Acxiom since June 2023, following a tenure at Hawkeye from May 2017 to June 2023 as Vice President, Group Account Director. Prior to that, Melanie spent over 17 years at Epsilon, where roles included VP, General Manager, Account Director, and Account Supervisor. Career beginnings commenced with Knowledgebase Marketing as an Account Manager and an earlier position at Epsilon as a Sr. Account Executive. Additionally, Melanie worked at Grant Thornton LLP as a Marketing & Recruiting Manager. Educational credentials include a Bachelor of Business Administration in Marketing from the Texas McCombs School of Business, awarded from 1991 to 1995.
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Acxiom
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Acxiom Corporation (Acxiom) is a technology and enablement services company. The Company operates through three business segments: Marketing Services, Audience Solutions, and Connectivity. The Company's Marketing Services segment helps clients to unify data at individual level. The Audience Solutions segment helps clients to validate the accuracy of their people-based data, enhance it with additional insight and keep it up to date, enabling clients to reach desired audiences with relevant messages. The Connectivity segment activates data and makes it portable across the open marketing ecosystem. The Company serves a global client base from locations in the United States, Europe and the Asia-Pacific region. The Company's client base includes organizations in these regions across industry verticals, including financial, insurance and investment services, automotive, retail, telecommunications, healthcare, travel, entertainment, non-profit and government.