Acxiom
Shell Liu serves as General Manager, Greater China at Acxiom. With more than 15 years of marketing, media and digital experience, Shell Liu，who joined Acxiom China in 2018，has a proven track record of utilizing strategic approaches and accelerating growth of businesses in the ever-changing market. Shell leads a team responsible for strategic consulting, partnership management, consumer engagement execution and platform relationships for a wide range of clients in the retail, cosmetics, consumer goods and electronics industries. Shell lives with her family in Shanghai.
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Acxiom
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Acxiom Corporation (Acxiom) is a technology and enablement services company. The Company operates through three business segments: Marketing Services, Audience Solutions, and Connectivity. The Company's Marketing Services segment helps clients to unify data at individual level. The Audience Solutions segment helps clients to validate the accuracy of their people-based data, enhance it with additional insight and keep it up to date, enabling clients to reach desired audiences with relevant messages. The Connectivity segment activates data and makes it portable across the open marketing ecosystem. The Company serves a global client base from locations in the United States, Europe and the Asia-Pacific region. The Company's client base includes organizations in these regions across industry verticals, including financial, insurance and investment services, automotive, retail, telecommunications, healthcare, travel, entertainment, non-profit and government.