Ad Signal
Anson Kelly is an accomplished technology professional with extensive experience in software development and architecture. Currently serving as Chief Technology Officer and Head of Development at Ad Signal since September 2022, Anson previously held the position of Principal Software Developer at carwow from October 2016 to September 2022, focusing on infrastructure, Site Reliability Engineering (SRE), and data engineering. Anson's career includes significant roles such as Senior Developer/DevOps at Documobi Ltd., where a transition to a Service-Oriented Architecture (SOA) was initiated, and Senior Developer at Unboxed Consulting, where mentoring junior developers was a key responsibility. Anson's early experience encompasses web development roles at various companies, including Clash Media and Csolutions Limited, emphasizing e-commerce and online lead generation. Anson Kelly earned a BSc in Computer Science from the University of Canterbury between 2001 and 2007.
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Ad Signal
Ad Signal is a SaaS company with unique products for video, image and audio content, some of which have powerful sustainability benefits. Although we specialise in the advertising and broadcast industries, our products are relevant to all content holders. All of our products are available via API or our UI, enabling you to return the data created to your system of choice. Our Match product has two jobs: 1) Deduplicating your content regardless of format, codec and resolution - saving you up to 60% of your storage cost & carbon, potentially flatlining your storage needs for the next 3 years 2) Sending only unique content to Ai services, saving you 75% of your Ai cost and carbon. Think of it as a common-sense prefilter to the Ai services of your choice. Match uses only our proprietary image and audio fingerprinting technology, there’s no metadata required. Harmonise is our product which builds a genealogy of content, connecting your raw footage, edits and trailers/clips. This helps you connect the rights of raw content to the final versions; but also allows you to quickly find where a shot came from and where else it’s used. Our Compose product is able to create IMF from traditional versions automatically, returning the final package and CPLs. For longform content this can reduce storage by up to 80%. Compose also deduplicates the chunks in ABR streaming content, reducing your CDN cost & carbon by up to 80%. Assure tracks content played out on linear TV in near-realtime with 99.99% accuracy. Ad Signal is a founding member of the Digital Sustainability Alliance, which aims to highlight the size of the sustainability challenge in the digital world as well as solutions to these challenges for our members. Get in touch or check out our website to learn more.