Adams Publishing Company
Esther Maina is the Vice President of Circulation Marketing and Audience Development for Adams Publishing Group. She is responsible for leading the efforts to grow newspaper print and digital audiences using strategically-focused sales and marketing initiatives through all available audience development channels. Her specialty and expertise is in creating effective marketing approaches by combining traditional marketing with all available new channels of customer interactions, such as print, digital, web, mobile, video, events, and social media.
Maina began her career in the circulation department in 1981 with Gannett and worked her way up the circulation ranks over the next 20 years. She took a hiatus from the newspaper business and worked for a small business as a sales and marketing manager and then formed her own successful executive search business which she ran for eight years. In 2014, she joined Adams Publishing in a dual role of events and circulation. In 2017, she was promoted to her current role.
Maina is a volunteer with Lost Dogs of Wisconsin and is in a key leadership volunteer role for Ruby’s Pantry, which is a faith-based food distribution organization hosted by volunteers from local churches and is headquartered in the Midwest.
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Adams Publishing Company
NEWSPAPERS Adams Publishing Group, LLC understands the need for local news in vibrant communities. Our 63 community newspapers, their 18 advertising shoppers, 20 specialty publications and 81 associated websites provide an important communication tool for citizens and businesses in these local communities. SPECIALTY PRODUCTS Adams Publishing Group, LLC publishes many custom and specialized publications throughout the year. Contact us for information on available opportunities. DIGITAL SERVICES Programmatic targeting, social media, search engine optimization (SEO), mobile, and website marketing can be costly and confusing to businesses who struggle with how to secure a successful online presence. Let Adams Publishing Group, LLC's knowledgeable digital team educate you and help untangle the confusion of marketing on the web. Our digital specialists work collaboratively with customers to assess their business needs and offer the best, most cost-effective digital marketing solutions. COMMERCIAL PRINTING Adams Publishing Group, LLC owns and operates seven press facilities, allowing us to provide quality print products and commercial printing services to businesses regionally. We offer a diverse range of marketing and advertising solutions to local businesses.