Katie Tiunova Popa

Adapex helps leading US websites maximize their monetization through expert optimization of all programmatic channels and partnerships. From display, video, native, AMP, header bidding, inapp, CTV and direct deals -- you name it, we optimize it, in order to maximize our clients'​ revenues. Adapex is part of the Datrix Group, a leading provider of global AI solutions. This partnership gives us the resources to bring Datrix’s world-class data analytics and monetization solutions to our partners. Together we’ll bring addressability to the next level with AI-enhanced, first party data and targeting. This is game-changing news that brings next-generation data monetization to our industry.