Qasim Mughal

Add Hype is a boutique marketing agency that specializes in creating brand stories, using analytics, meaningful design, video, and technology solutions for clients across the Middle East, South Asia and Africa. Add Hype is more than the conventional agency. We don’t work for brands just to cater to their social media content. Rather, we work with brands to recognize and evaluate their pain points and augment their marketing efforts through full-fledged strategies, interactive design, and functional animation on the Web, Mobile Devices, and within Environments. Formed in 2019, Add Hype’s mission is to amplify brands to their highest potential, something we’ve been honored to achieve for our valued clients such as Roche Diabetes Care Middle East and Sub Saharan Africa, Snickers, Dettol, Estee Lauder, Abwaab, Kite Beach, Dubai Harbour, Canon, Dubai Watch Week and Emaar to name a few. Add Hype is a collaborative agency that not only works with brands but also forms alliances with other agencies to realize a project to its full potential. With the marketing world leaning more and more towards the collaborative framework, we’ve had the pleasure of partnering up with various agencies like Mullen Lowe Middle East, VMLY&R, Impact BBDO, Classic Partnership, Tuesday Middle East, Wunderman Thompson MENA, Ogilvy and others. Creating impactful narratives and interconnected communities, Add Hype creators thrive at the intersection of design, data, technology and storytelling.