Addmind Hospitality
Chiraz Boustany is a seasoned professional in customer relationship management with a strong background in data analysis and CRM strategy. Currently serving as the CRM Manager at Addmind Hospitality since November 2024, Chiraz has previously held the position of Regional CRM & Loyalty Manager at Virgin Megastore MENA, where responsibilities included KPI tracking, customer behavior analysis, and loyalty program growth. Earlier experience at Byblos Bank Group as a Senior CRM Analyst focused on data manipulation, sales opportunity identification, and enhancing customer lifetime value. Chiraz began the career at Al Mawarid Bank as a Customer Service Representative and has also worked in quality assurance at Path Solutions. Educational credentials include a Bachelor's degree in Business Management and Administration from Saint Joseph's University and an MBA in Finance from Sagesse University.
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Addmind Hospitality
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Addmind is a privately owned hospitality group with a distinctive and growing international portfolio of restaurants, bars and lounges, beach clubs, nightlife and hotels. As the leading food and beverage management and concept creation company in the Middle East, Addmind has proven, as a business, to be amongst the most entrepreneurial and risk-taking in the industry. The story of Addmind began with the opening of CEO Tony Habre’s first bar in Beirut in 2001, and the company has grown exponentially ever since. Nearly twenty years later Addmind continues to thrive under the leadership of Tony. His passion and determination to push boundaries has ensured Addmind’s position as a pioneer within the Middle Eastern hospitality industry. With his direction, the company has expanded to over 22 brands to date with a portfolio of venues spanning MENA and growing internationally. As Addmind has grown, it has retained its empire-building drive, continually seeking undiscovered innovations that keep it one step ahead of the curve. Addmind's venues span across the MENA region & London with venues soon to be opening across Europe. Our portfolio includes: White Club, Caprice, Bazaar, Iris, Bar Du Port, La Mezcaleria, Clap, Sucre, Yamas, Raspoutine Dubai, White Beach & Sol Lounge. With no plans of slowing down anytime soon, we aim to open Babylon, Iris Beach & Leña in 2022 - 2023.