ADDO
Natalie Webb serves as the Head of Consulting & Creative Strategy at ADDO Worldwide, a position held since September 2022. Previously, Natalie held leadership roles at Publicis Groupe, R/GA, and 22squared, focusing on social and engagement strategies for high-profile clients such as Toyota and SunTrust. Notable achievements include developing digital strategies, collaborating with cross-functional teams, and enhancing thought leadership through social summits with major platforms. Early career experiences include producing a significant brand marketing campaign for Mutual of Omaha and serving as a social media strategist for Chase Bank, where engagement metrics improved markedly. Natalie earned an ABJ in Public Relations and Spanish from The University of Georgia.
ADDO
ADDO is the Latin word for "Inspire." We're a creative consultancy that inspires brand loyalty in customers and employees. And we believe it starts with building brands from the inside out.