Adidas
Abhilasha Bahl is a seasoned professional with extensive experience in the fashion and retail industries. Currently serving as Director Product Owner Omnichannel Fulfillment and Director Strategy and Transformation at adidas since September 2021, Abhilasha previously held the position of Business Head - Women's Private Brands at udaan.com, where responsibilities included P&L management, brand creation, sourcing, and merchandising. Abhilasha co-founded Plush Living, a luxury bedding brand, and has significant experience at Reliance Retail as Business Head for Fashion & Lifestyle, Flipkart.com as Head of Women's Apparel, and Arvind Lifestyle Brands Limited as Product Lead. Education includes an MBA in Marketing from the Indian School of Business and a Bachelor's degree from the National Institute of Fashion Technology, along with a recent certification in User Experience Design from Google.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.