Adidas
Aimee Arana is a seasoned executive with extensive experience in the sportswear and retail sectors. Currently serving as the Global SVP & GM Sportswear & Training at adidas, Aimee has previously held leadership positions at Digimarc as the EVP of Sales and Business Development, and at Nike in various roles including VP/GM for North America Nike Womens/Womens Training and President & GM of Nike Canada. Aimee's early career includes significant contributions as Category Sales Director for Action Sports and Retail Sales Analyst for Demand and Product Planning at Nike, as well as GM/Retail Sales Manager for Banana Republic's flagship store. Aimee Arana holds a Bachelor of Science degree in Business Administration with a focus on Marketing and General Management from Portland State University, and a Bachelor of Applied Science in Kinesiology and Exercise Science from the University of Nevada-Las Vegas.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.