Adidas
Aimee Pullen is a seasoned professional in the fashion and merchandising industry, currently serving as a Senior Product Manager at adidas since March 2016, focusing on Product Marketing for Sportswear and Training, as well as managing Men's and Kids Apparel and Accessories. Aimee has held several key roles within adidas, including Senior Category Manager and Senior Merchandise Manager, overseeing various categories and regions in Europe and South Africa. Prior to adidas, Aimee was a Freelance Fashion Creative and Stylist with The Free Child and worked as a Menswear Buyer at The Foschini Group Limited. Aimee holds a Bachelor of Arts in Fashion/Apparel Design from FEDISA and an Honours Degree in Brand Leadership - Strategy from Vega.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.