Adidas
Alex Gatewood holds a Bachelor of Business Administration in Marketing from the University of Portland and brings extensive experience in brand management and campaign planning. Currently serving as Senior Manager of Campaign Planning in Global Brand Communications at adidas, Alex oversees all aspects of brand campaign planning for the 2024 fiscal year. Previously, as Account Director for Gatorade at Swift, Alex managed comprehensive account operations and led a large team. Prior roles include Account Director at Sockeye for adidas, Brand Director at NORTH for Columbia Sportswear and Hydro Flask, and various brand management positions across multiple companies. Alex's early career includes a role as Junior Producer at Sparkloft Media and marketing internship experiences, emphasizing strong skills in strategy, creative development, and stakeholder alignment.
This person is not in any offices
Adidas
528 followers
Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.