Adidas
Aryel G. is a seasoned professional with extensive experience in strategic execution and project management, currently serving as Senior Manager - Wholesale Strategy Execution and Project Management at adidas since January 2021. Aryel has successfully developed a comprehensive digital roadmap strategy, managed onboarding processes for digital marketplace partners, and achieved substantial digital sales. Previous roles include Account Manager at UPS, where Aryel identified revenue growth opportunities and enhanced customer satisfaction, and Associate Producer at Twentieth Century Fox, focused on engaging sports content production. Aryel holds an MBA and a BBA from Azusa Pacific University.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.