Adidas
Brent Nichols is an accomplished apparel development professional with extensive experience in team sports and action sports. Currently serving as the Director of Development Apparel for adidas since 2013, Brent has successfully led a 17-member team, driving product management and market expansion initiatives. Previous roles at adidas include Senior Manager and Manager positions, where Brent showcased leadership and innovation. Prior experience includes product development management at ICON Motosports and technical service management at Hot Chillys, among others. Brent holds a Bachelor of Science degree in Industrial Technology from California Polytechnic State University-San Luis Obispo, complementing a robust career marked by effective team management, product design, and market strategy execution.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.