Adidas
Celina Dhanjal currently serves as a Manager, Buyer for E-commerce North America at adidas, specializing in categories such as Golf, American Football, Baseball/Softball, and NCAA since February 2020. Previously, Celina held the position of Manager, Buyer for E-commerce Canada, overseeing categories including Training, Sportswear, Accessories, and Stella McCartney. Prior experience includes various roles at SEPHORA, from Allocation Analyst to Assistant Planner, and positions at TJX Canada/Winners Merchants International L.P. and Coalision inc. Celina began professional career as an Assistant Store Manager and Key Holder. Celina earned a Bachelor of Arts in Politics and Public Administration from Ryerson University between 2012 and 2016.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.