Adidas
Daniel Barnicle serves as the SVP of Technology, Digital & Sales at adidas since April 2020, leading global technology initiatives across consumer and customer touchpoints, including eCommerce and digital retail. Prior to this role, Barnicle held various leadership positions within technology and consulting, including Group Vice President at Publicis Sapient and Vice President at Sapient, where responsibilities ranged from managing technology practices to overseeing extensive client portfolios. In addition to practical experience, Barnicle's advisory role at KLAFS GmbH contributed to the company's growth and successful sale. Daniel Barnicle's educational background includes a Bachelor's degree in Computer Engineering from the Georgia Institute of Technology and participation in an executive education program at Sapient focused on marketing technology.
This person is not in any teams
This person is not in any offices
Adidas
528 followers
Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.