Adidas
Franklin Seoane Stefanoli has extensive experience in footwear design, sales, marketing, and business development, predominantly within global organizations. Currently serving as Global Footwear Design and Development Product Area Lead at adidas since February 2012, Franklin drives innovation and strategic initiatives across various roles, including Global Director of Sales and Consumer Expert and Director of Key Accounts Management. Prior experience includes significant positions at Philips, where Franklin transformed the company into a shopper-centered organization, and Johnson & Johnson, leading business development efforts in Latin America. Franklin's academic background includes an MBA from Esade and master's and bachelor's degrees from USP, showcasing a strong foundation in business and engineering.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.