Adidas
Harsh Agrawal is an experienced marketing professional with a diverse background in brand and category marketing. Currently serving as a Senior Manager for Category and Brand Marketing at adidas Originals in Emerging Markets, Harsh has previously held various managerial roles within the adidas company, including Manager positions focused on Category & Brand Marketing and Brand Communications & Activation in both Emerging Markets and India. Prior experience includes senior management at Madison World and various roles at GroupM, including Manager and Senior Executive. Harsh also served as an Associate Manager, Analyst, and Consultant at SoftBank Group Corp. Educational qualifications include a PGPM in Marketing from both the Great Lakes Institute of Management and the Illinois Institute of Technology.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.