Adidas
Irma van Weeren is a seasoned professional with extensive experience in project management and design. Currently serving as Senior Project Manager Strategy & Head Office and previously as Senior Project Manager Design and Project Manager at adidas since April 2016, Irma has been instrumental in leading various strategic initiatives. Prior to adidas, Irma worked at UXUS from June 2014 to September 2015 as Project Manager and Junior Project Manager. Between April 2011 and June 2014, Irma held the position of Deputy Team Coordinator at Gemeente Amsterdam, working on urban planning and customer service projects. Irma began her career as a Designer at Studioism from September 2006 to June 2013. Irma holds a degree from the Gerrit Rietveld Academie, Amsterdam, and furthered education at AHK / Academy of Architecture, Amsterdam.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.