IH

Isis H.

Director Of Brand Communications Adidas Basketball North America at Adidas

Isis H. is an accomplished marketing professional with extensive experience in brand communications, partnerships, and experiential marketing across various industries. Currently serving as the Director of Brand Communications for adidas Basketball North America since January 2024, Isis previously held the position of Director of Marketing at Public.com, where responsibilities included managing brand partnerships focused on financial literacy and inclusion. Additional consulting roles at Lockerverse and Just Women's Sports contributed to brand strategy and development. Past positions at SLAM, Bleacher Report, and Turner Broadcasting showcased Isis H.'s expertise in integrated marketing, event coordination, and talent management. A graduate of the University of Nevada-Las Vegas, Isis holds a Bachelor of Science in Business, Management, Marketing, and Related Support Services.

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New York, United States

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Adidas

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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.