Jacques Ohannessian

Senior Director Consumer Analytics at Adidas

Jacques Ohannessian has extensive experience in consumer analytics and IT management, particularly within the sports and technology sectors. At adidas group, Jacques held multiple leadership roles including Senior Director and Director of Consumer Analytics, as well as Director of Innovation and Business Services. Prior to their time at adidas, Jacques served as Senior Consultant at Q-Labs and was the Head of IT at FIBA (Federation Internationale de Basketball). Earlier in Jacques' career, positions included Project Manager at IBM and Management Trainee at France Telecom.

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Nuremberg, Germany

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Adidas

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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.