Adidas
Jim Copeland is a seasoned professional in product management and merchandising with extensive experience in the sports and retail sectors. Currently serving as Sr. Global Product Manager for adidas, Copeland leads the Global Product Creation team for adidas Skateboarding apparel and has achieved remarkable growth in the business, increasing it by over 120% year-over-year within just two seasons. Previously, as Director Regional CTC for North America, Copeland managed the P&L for the "Action Sports" category and led cross-functional teams. Earlier in the career at Zappos Family of Companies, Copeland held multiple roles in buying and merchandising, overseeing a product portfolio with annual sales exceeding $160 million. Jim Copeland holds a Bachelor of Arts in Organizational Communication from California State University, Stanislaus.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.