John Turcus

Director Strategy & Programs - Global Operations at Adidas

John Turcus is an experienced professional with a diverse background in strategy and product management within the technology and operations sectors. Notably, John holds the position of Director Strategy & Programs for Global Operations and has led XR Innovation initiatives focused on HoloLens and virtual stores at adidas. John founded Disruptive Island and served as Channel Lead for the Blockchain Community at Finimize. Previous roles include managing MNC Corporations at ADP and working as a Business Intelligence Analyst at Erste Group. John Turcus earned a Master's Degree in Economics and Business from FAU Erlangen-Nürnberg and completed studies at Harvard Business School in 2023.

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Nuremberg, Germany

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Adidas

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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.