Adidas
Jonathan Tait is a Digital Product Development Manager at adidas since June 2021, specializing in 2D and 3D style development and label and packaging management. Prior roles include Digital Product Developer Apparel at adidas, where Jonathan drove innovation and developed the adidas women’s essentials relaunch, and a Material Product Development Assistant at Burberry, focusing on sourcing materials. Jonathan also gained experience as an intern in product development at Reebok, managing sample libraries and developing collaborations, and previously interned at adidas in modular operations. Jonathan holds a degree from the University of Strathclyde in Design, Manufacturing, and Engineering Management.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.