Adidas
Julia Schmitt, a seasoned professional in sports marketing, has been with adidas since September 2013, serving in various senior roles including Senior Sports Marketing Manager for adidas TERREX and Senior Manager of Brand Strategy, where strategic direction for Brand Moments and Sustainability was developed until December 2022. Previous positions include Senior Manager of Retail Concepts Adaptation and Global Senior Manager of Visual Direction, where Julia drove revenue growth and brand consistency across multiple channels. Prior to adidas, Julia worked at cip trademarketing GmbH as a freelancer, focusing on brand activation and events for key accounts in Austria. Julia holds a Bachelor of Applied Science in Sport Science and Kinesiology from Universität Salzburg and studied at the University of Bayreuth in 2014.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.