Adidas
Kwaku Gorleku is a seasoned professional in product management, currently serving as a Senior Product Manager at adidas since April 2021, leading cultural collaborations with Wales Bonner and Craig Green. Previously held the position of Product Manager at Reebok for eight years, where responsibilities included managing European key accounts and overseeing footwear projects. Kwaku started the career as an Assistant Product Manager at adidas, where contributions included analyzing market trends and creating tools for expedited product launches. Additional experience encompasses roles as a Marketing Assistant and Product Marketing Intern across various companies, including MyLife24 and von Rössing GmbH, followed by foundational internships at Auto ID Services and adidas. Kwaku holds a degree from Fontys Venlo University of Applied Sciences, completed in 2012.
This person is not in the org chart
Adidas
545 followers
Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.