Adidas
Marcel Kouassi is a Junior Product Manager specializing in collaborations at BIRKENSTOCK since May 2023. Previously, Marcel served as a Material Developer for sportswear at adidas from November 2020 to July 2022, where responsibilities included material selection, maintaining relationships with design and sourcing teams, and overseeing material development processes. Marcel's earlier roles encompassed product development for football apparel at adidas, internship experiences in quality and CSR at Acne Studios, and a graduation internship focused on smart functional materials at Saxion University. Marcel holds a Bachelor of Science in Textile Sciences and Engineering from Saxion University and is currently advancing training as a product manager at IU International University of Applied Sciences.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.