Adidas
Mark Heising's work experience includes various roles at different companies. Mark started their career as an Account Manager at Weber Shandwick Hamburg in 2000 and worked there until 2005. Mark then joined Faktor 3 as a PR Consultant from 2005 to 2007. After that, they worked at Weber Shandwick again, this time as an Account Director and Co-Head of Digital Communications from 2007 to 2009. In 2010, they joined Edelman as the Director of Edelman Digital and Head of Social Media Germany for a brief period of six months. In the same year, they began working at adidas, where they held several positions. These included Senior Global PR Manager from 2010 to 2011, Senior Brand Marketing Manager from 2011 to 2014, Director of Brand Communications Heartbeat Sports from 2014 to 2018, and Director of IT PMO & Transformation from 2018 to 2019. Mark also had a role as the Director of Product Management Agile from February 2019 to May 2019. In 2019, they joined Woolwind as a Founding Investor and Consultant, where they played a key role in developing and launching a tailcoat concept for orchestra musicians. Additionally, Heising returned to adidas in 2019 as the Head of Community & Engagement in the CIO Office. Mark Heising has had a diverse and extensive work experience in the fields of PR, marketing, brand communications, and digital media.
Mark Heising attended the University of Düsseldorf from 1993 to 2000, where they earned a Dipl. Kfm degree in Economics.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.