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Marta Rafel Capdevila

Global HR Director Digital & Sales Tech, Trans4rm, S/4hana, Delivery Hubs at Adidas

Marta Rafel Capdevila is an experienced HR professional currently serving as the Global HR Director for Digital & Sales Tech at adidas since January 2018, where responsibilities include supporting leadership transitions in technology and managing a team while aligning HR efforts with digital strategies. Previous roles at adidas included Senior HR Manager for EMEA Finance, focusing on business partnering and HR management, and HR Manager for Finance EMEA, dealing with Works Council and budget management. Marta's career also includes significant experience in talent acquisition and recruitment at PageGroup and TRS Staffing Solutions, where strategic alliances and recruitment for IT roles were key focuses. Marta holds a Master's Degree in Human Resources Management from UPF Barcelona School of Management, an Expert in Commercial Direction and Marketing from UEMC Business School, and a Bachelor's Degree in Labour Relations from Universitat Pompeu Fabra.

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Herzogenaurach, Germany

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Adidas

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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.