Adidas
Mathias Daschner is a seasoned professional in brand communications and project management with extensive experience in the sports industry, particularly with adidas. Currently serving as the Brand Comms Manager for Football - Partner Activation at adidas since January 2024, Mathias oversees the 360° activation of adidas partners during major football competitions. Previously, Mathias worked at act.3 from March 2017 to December 2023, contributing to global brand communication efforts for adidas federations, UEFA Champions League, and FIFA events. Earlier roles included Junior Project Manager, Store Manager for 1. FCN ClubHaus, and Brand Activator, along with experience in health management coordination at Pulsana e.K. and an internship focused on sports sponsorship at akzio! gmbh. Mathias holds degrees from the University of Bayreuth and attended Temple University.
Adidas
529 followers
Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.