Adidas
Nadia Parthun is a seasoned professional in the sports and apparel industry, currently serving as Sr. Director Strategy & Head Office BU Running & Credibility Sports at adidas since November 2021. Prior to this role, Nadia held positions at Reebok, including Senior Director Global Product for Instapump Fury & Basketball and Senior Director Concepts to Consumer for Reebok Classics, focusing on maximizing business potential through agile methodologies and leading cross-functional teams. Earlier experience at adidas included key roles in business development, strategy, and project management over an eleven-year span. Nadia's career began with an internship at DaimlerChrysler AG in Berlin and marketing controlling at adidas. Educational qualifications include a Dipl. Kauffrau in Business Administration from the University of Potsdam and Executive Education from Harvard Business School.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.