Adidas
Neil Graham is an accomplished marketing professional with extensive experience in brand activation and strategic planning. Currently serving as the Director of Brand Marketing Activation at adidas group since April 2012, Neil leads the consumer-facing brand activation strategy across various platforms, utilizing consumer insights and market trends. Previously, as Senior Manager Activation Commercial - Global, Neil spearheaded the global activation strategies for adidas and Reebok, introducing new playbooks and robust business plans to meet retail objectives. Prior roles include Business Strategy Manager at MAG:NET Solutions Limited, Public Sector Manager/Consultant at Hopewiser Limited, and Sales Manager at Simplyhealth. Neil holds a Bachelor of Arts in Business Management from the University of Liverpool.
Adidas
529 followers
Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.