Pragya Tikku

Director, Business Intelligence & Data Analytics at Adidas

Pragya Tikku is an accomplished professional with a robust background in business intelligence, data analytics, and strategy development. Currently serving as the Director of Business Intelligence & Data Analytics at adidas, Pragya has held various titles such as Sales Analytics and Digital Analytics. Previously, Pragya worked as a Senior Manager in Strategy and Business Development at Tata International Limited and served as a TAS Manager at Tata Administrative Services. Pragya's experience also includes a role as Project Manager at Tata Steel Europe and Team Lead for Oracle Database Administration at Tata Consultancy Services. Pragya holds a Bachelor of Engineering in Electronics and Electrical Communication from Thapar Institute of Engineering & Technology, and furthered education at Portland State University.

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Portland, United States

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Adidas

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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.