Adidas
Raissa Kamie is currently a Digital Publishing professional at adidas in the Tokyo Newsroom since July 2024. Prior to this role, Raissa held multiple positions at Rakuten from March 2021 to June 2024, including Manager and Vice Manager of the Corporate PR and Media Group, where responsibilities encompassed content management and production for corporate media channels. Raissa also worked as a Junior Digital Producer at Wieden + Kennedy from October 2019 to February 2021, facilitating project coordination across various teams for content-based advertising. Earlier experience includes positions as an Assistant Community Designer at Dentsu Isobar and as a Content Planner and Writer at appArray株式会社. Raissa began the professional journey with an internship in content planning at McCann Worldgroup. Raissa holds a Bachelor of International Liberal Studies from Waseda University, completed in 2018.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.