Adidas
Sandra Dierich has extensive work experience in product management, particularly in the area of Account Exclusives. Sandra started their career in 1998 as an intern at LANCER. In 2000, they interned at AINA - Airbus Industrie of North America before working as an Asset Management Temp at AINA in 2001. In 2005, Sandra joined adidas as an Assistant Product Manager for Account Exclusives before being promoted to Product Manager and then Senior Product Manager for the same area. Sandra took a sabbatical leave in 2014 before returning to adidas as a Senior Product Manager and eventually becoming the Team Lead for Co-Creation in 2018. Overall, Sandra has demonstrated extensive expertise in product management and has taken on increasing levels of responsibility throughout their career.
Sandra Dierich earned their Bachelor's degree in Business Administration (Diplom Betriebswirtin) from Technische Hochschule Nürnberg Georg Simon Ohm, where they studied from 1998 to 2004. In addition, they obtained certifications in "Overcoming Cognitive Bias" and "Unconscious Bias" from LinkedIn in the year 2020.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.