Adidas
Shaked Betzalel has extensive experience in brand activation, marketing strategy, and business development, primarily at adidas since February 2016. In the role of Senior Manager, Brand Activation, Digital, Media, Comms & PR, Shaked leads media and communication strategies to enhance brand recognition and market leadership, emphasizing data-driven decision-making and continuous improvement. Previous roles at adidas included Senior Manager, Brand Marketing and Head of Business Development, where focus was on driving growth through effective category management and marketing operations. Earlier experience includes positions as Store Manager at RENUAR GROUP and Inditex. Shaked holds a Bachelor of Arts in Business Administration and Management from The College of Management Academic Studies.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.