Adidas
Shreshta Ramkalaon is a Senior Manager in Pattern Apparel at adidas since May 2021, specializing in the creation of model patterns in collaboration with cross-functional partners, focusing on market requirements and innovative design. Prior to this role, Shreshta held positions at N Brown Group, including Pattern and Development Technologist, where responsibilities involved pattern creation and development using Gerber V12, and Digital Style Developer, which emphasized updating digital block libraries. Shreshta's early career included internships at N Brown Group and adidas, gaining experience in quality assurance, product development, and pattern cutting. Educational background includes a Bachelor of Arts in Fashion Design and Technology from The Manchester Metropolitan University and A levels in Mathematics, Chemistry, and Design and Textiles from Dr Maurice Cure State College in Mauritius.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.