Adidas
Siddhartha Srivastava is a data science professional currently serving as a Manager in Data Science at adidas since September 2021. In this role, Siddhartha focuses on R&D for the EU Ecom Analytics team, developing frameworks such as the 'Consumer Experience Index' to analyze the relationship between operational KPIs and consumer experience. Significant achievements include automating business diagnostics processes using LLM, applying causal inference for alternative AB testing, and creating a bottoms-up demand forecasting framework. Prior experience includes serving as a Decision Scientist at Mu Sigma Inc. where Siddhartha led a team responsible for data integration and quality for a major sports retailer. Additionally, Siddhartha has held internships in technical and marketing roles. Siddhartha holds a Bachelor of Technology in Computer Science from Vellore Institute of Technology.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.