Adidas
Simone Dumhard is an accomplished Senior Project Manager at adidas, with a tenure starting in November 1999, specializing in global asset creation for e-commerce. Responsibilities include leading project teams and managing assets within the creation area. Previously held roles at adidas include Senior Designer, focusing on design management and brand identity, and Designer, responsible for visual concept development and packaging design. Prior experience includes serving as Art Director at Neuland Communication GmbH, where activities encompassed B2B and B2C communication strategies and corporate identity development. Freelance engagements as a designer and corporate design consultant were conducted from 1995 to 1997, alongside internships at McCann Erickson and Quelle in 1991. Dumhard holds a degree in Communications Design from Technische Hochschule Nürnberg Georg Simon Ohm, acquired in 1997.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.