Adidas
Tanya Mahajan is a seasoned professional in the fashion and retail industry with extensive experience at adidas, where tenure spanned from January 2013 to March 2024, holding senior managerial positions in Global Go-to-Market and Digital Category Management for adidas Originals and Basketball. Prior to adidas, Tanya gained valuable experience at Reebok from June 2015 to December 2017 as an Assistant Merchandising Manager, building on an earlier role as a Project Trainee in Reebok DTC Merchandising. Previous experience also includes serving as a Senior Executive Buyer for Women's Westernwear at Walmart from June 2013 to June 2015, and as an eCom Buying Trainee at Benetton Group in mid-2012. Tanya holds a Master of Fashion Management from the National Institute of Fashion Technology Delhi with a focus on Product Buying, Assortment Planning, and Merchandising, as well as a background in Science and Economics from Delhi Public School - India.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.