Adidas
Vikalp Yadav is a seasoned professional with extensive experience in digital analytics, trading, and operations management within the eCommerce sector. Currently serving as a Senior Director and Global Head of Trading, Digital Analytics, and Data Science at adidas since May 2018, Vikalp leads the strategic technology roadmaps that enhance online and offline consumer experiences. Prior to adidas, Vikalp held various leadership roles at Infosys, focusing on Business Intelligence and Digital Analytics across Europe, and was instrumental in overseeing large-scale BI transformation programs. With a strong background in engineering from M S University of Baroda and an MBA in Operations and Systems from K.J. Somaiya Institute of Management Studies & Research, Vikalp has also contributed to major IT transformations and vendor performance improvements within organizations.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.