Adidas
Vikram Tomar is an accomplished marketing communications professional with extensive experience in the sports and education sectors. Currently serving as a Marketing Communications Manager at adidas since June 2023, Vikram previously held similar positions at ASICS Corporation, where responsibilities included overseeing marketing strategies and campaign evaluations. Earlier roles included Marketing Manager at MereEdu Services, where Vikram focused on sports education, and Marketing & Promotions Executive at Yonex, handling branding during major badminton tournaments. Additionally, experience includes positions in business development, sports event organization, and internships specializing in operations management and marketing for various sports leagues. Vikram holds an MBA in Sports Management and a BBA in Business Administration.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.