Adidas
Virginie Berthe is a seasoned professional with extensive experience in category management, particularly within the apparel sector. Currently serving as a Senior Category Manager for Running Apparel and Swim at adidas, Virginie has also held significant roles as a Category Manager for Europe Kids Apparel. Prior experience includes freelance work and an Assistant Studio Manager position at dynamo cycling. Virginie's career in luxury brand management is highlighted by positions at Hermès, where responsibilities included Area Manager, Customer Service Team Lead for Jewellery, and Customer Service Specialist. Additionally, Virginie contributed to retail operations as an Assistant Store Manager at Vanessa Bruno. Academic qualifications encompass a Master's Degree in Marketing for Luxury from Université Sorbonne Nouvelle and a Master's Degree in International Economics from University of Paris I: Panthéon-Sorbonne.
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Adidas
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Adidas designs and manufactures shoes, clothing and accessories for athletes, and more recently, Adidas has added a lifestyle category to the brand. They are the largest sportswear manufacturer in Europe, headquartered in Herzogenaurach, Germany, and they are the second largest in the space globally after Nike. Adidas employs more than 59,000 people worldwide. Adidas is guided by their purpose, ‘through sport, we have the power to change lives. Everything they do is rooted in sport - the way the company is run, how it works with partners, how it creates products, and how it engages with consumers. Adidas aims to to include and unite people in sport, and to create a more sustainable world as they strive to expand the limits of human possibilities. Some of Adidas’ best know brands include, among others, Ultraboost, NMD, and Superstar for footwear, and franchises such as the MyShelter Jacket, the Tiro Pant, and the Z.N.E. Hoodie for apparel. Adidas also prides itself on innovation, recently commercializing successes like Predator Freak Vegan, a 100% vegan football boot, and Adizero Adios Pro 2, a high-performance running shoe that has been worn in the breaking of six world records.