Sara Ek

Sara Ek is an experienced professional in customer experience and change management, currently serving as the Nordic Customer Experience and Change Management Lead at Adlibris since April 2022. Prior roles include Customer Experience Lead at Merkle, and CX Strategic Project Manager at Schibsted Media Group, where contributions included enhancing Aftonbladet's subscription business through data-driven strategies and customer insights analysis. Sara's background also features a focus on digital transformation in customer relations at Questback, where strategic marketing automation and customer journey development were prioritized. Additionally, Sara has entrepreneurial experience in commercial magazine production and advertising as an owner and project leader at Comborama Text & Layout AB. Educational qualifications include a degree in Journalism & Multimedia from Södertörn University and certifications in Digital Strategy and Google Analytics.