Matthew Richards

Matthew Richards is a seasoned business development professional with a strong background in market research and lead generation. Currently serving as a Senior Business Development Manager and Market Researcher at BarkleyOKRP since September 2024, Matthew also holds a position as Senior Business Development Manager at Adlucent, focusing on direct-to-consumer retail and paid media. Matthew's previous experience includes roles at Electric, where responsibilities included expanding referral channel partnerships, and at Adlucent, where an emphasis on lead generation and enterprise-level marketing solutions was crucial. With a Bachelor of Business Administration in Finance from Texas State University and an Associate of Arts from Temple College, Matthew exhibits expertise in driving marketing strategies and optimizing sales processes within dynamic environments.