ADMA
Lena Tsalimova is an accomplished professional with extensive experience in marketing and communications. Currently serving as the Education Client Partner at ADMA since April 2023, Lena motivates marketers to explore future industry trends while delivering an engaging curriculum for professional development. Previously, Lena held the role of Business Director at Deepend, leading innovative strategies for progressive organizations. At uno Home Loans, as the Senior Brand, Partnerships and Marcomms Manager, Lena significantly increased brand recognition and customer acquisition through strategic campaigns. Prior experience includes various roles at IAG, WiTH Collective, Mark, and Wunderman, focusing on digital marketing and account management. Lena holds a Bachelor's degree in Computer Science from Macquarie University and a Bachelor's degree in Dentistry from Odes'kij Deržavnij Medicnij Universitet.
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ADMA
The Association for Data-driven Marketing & Advertising—ADMA—is a marketing body among the leading advertisers, marketers, agencies, fulfilment, telemarketing, and production companies located in Australia. ADMA provides their client with new channels, new technology, and new consumer modelsin reaching out to their customers. It supports itsmembers with advocacy to government and regulators, education, events and awards, and codes of practice to help them comply.The company was founded in 1996, located in Sydney, Australia.