JM

Jean-Baptiste Massicot

Principal Digital Strategist | Consulting EMEA Western | Professional Services at Adobe Systems

Jean-Baptiste Massicot currently serves as a Principal Digital Strategist at Adobe, focusing on consulting within the EMEA Western region since July 2025. Prior to this role, Jean-Baptiste held multiple leadership positions at Ayvens from November 2016 to June 2025, including International Head of Digital, Operations & AI Strategy, where Jean-Baptiste spearheaded global digital transformation initiatives. Responsibilities included managing a diverse international team, leading comprehensive analyses of digital performance, and establishing a unified customer experience across e-commerce platforms. Earlier in the career, Jean-Baptiste contributed to digital marketing strategies at Bouygues Telecom, provided consultancy at Niji, and held various roles in social media and business intelligence. Jean-Baptiste holds a Master's degree in International Management & E-business from TBS Education.

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Adobe Systems

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Adobe Systems Incorporated, commonly known as Adobe, is an American multinational computer software company. The company is headquartered in San Jose, California, United States. It is best known for Photoshop, an image editing software, Acrobat Reader, the Portable Document Format (PDF), and Adobe Creative Suite, as well as its successor, Adobe Creative Cloud.


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