Dan Lawton

Dan Lawton is a seasoned business consultant with extensive experience in leadership roles across various companies in the advertising and technology sectors. Since June 2022, Dan has been contributing to Adomik as a Business Consultant. Previously, Dan served as Chief Revenue Officer at Craftsman+, where responsibilities included overseeing agency operations and implementing financial transparency. At DoubleVerify, Dan was Vice President of Business Development, crafting go-to-market strategies for publisher products. Earlier experience includes serving as CMO/CBDO and VP of BD and Sales at Ad-Juster, Inc., where Dan revitalized company culture and executed revenue-enhancing strategies. At OpenX, Dan held the role of VP of Operations, ensuring organizational profitability while integrating teams. Additional roles include COO at LiftDNA and founding Ebiz Industries, an industrial e-commerce platform. Dan holds a Bachelor's degree in International Business and Economics from King's College.