Karyna Malave

Karyna Malave is Senior Communications Manager at ADT, where she leads product communications strategy for the company’s portfolio of smart home and small business security solutions. In her role, Malave partners closely with Product, Marketing, and Executive teams to develop and deliver clear, compelling messaging across internal and external channels. She drives media strategy and content development for major product launches including the ADT+ platform, Trusted Neighbor service, and the Yale Touch Lock, and plays a central role in aligning product narratives with ADT’s brand and business goals.

Malave also oversees the development of executive talking points, product demos, FAQs, and messaging guides, ensuring consistency across all touchpoints. She manages agency collaboration and supports press outreach efforts to secure high-impact coverage and long-form product reviews.

She holds a bachelor’s degree in public relations from The State University of New York at Plattsburgh and is based in New York.